In an increasingly competitive world, understanding the needs and views of customers, and communicating with them appropriately, is ever more important - and that is where Connaught can give you a big advantage.

Marketing

Using Connaught's state-of-the-art email systems, marketeers can research customers/prospects views and opinions very quickly. Furthermore, unlike interview-based surveys and old communication technologies, responses are captured immediately, providing fast and cost efficient feedback on products, services and events. Use Connaught and cut the time and cost of market research.

Sales Promotion

The rising cost of traditional direct response promotions and an increasing downward pressure on response levels means that, in some cases, traditional direct mail/inserts are becoming less and less effective. But all that has now changed. With UK domestic direct mail costs running at anything from £300 per thousand upwards (much more for international promotions) then modern telecommunications offers considerable savings in time and money. Both broadcast fax and email have a role to play depending on the offer being made, and by using email-on-demand, it is possible to solicit directly orders or interest. Costs could be as much a 60-70% lower, with fast, same day turn around and the ability to promote to 10 or 10,000 prospects with equal ease. Incorporate email and fax promotion into your schedule and see your ROI figures soar!

For example

Marketing

Company C, is a provider of business-to-business information services to the telecommunications industry. Prior to the launch a new web-based service the company wanted feedback from potential users on access and presentation. With a customer group located in 50 countries around the globe, telephone surveys were impractical, web questionnaires too passive and postal questionnaires too slow. The answer? Connaught! A personally addressed email questionnaire was sent to customers and their responses collected directly, resulting in time and cost savings. The feedback received enabled the product to reach the market on schedule.

Sales Promotions

Company D is a fleet car insurance company. Using Connaught fax and email services, it is able to promotionally target fleet managers at key selling times in the year and provide hot leads and support for its sales account managers. Not only does this provide a fast response, it also means that the cost of lead generation is considerably lower.