Connaught for…

Improved Paid Subscription or Controlled Circulation Renewals

The life-blood of any publication is its readership. Whether its high-value subscriptions or audited controlled circulation, one thing is true: recipients must all be contacted and renewed efficiently before expiry, and email/fax has a key role to play.

Rapid paid renewal invitations

Complement you renewal programme with e-mail or fax communications. Current technology allows you to merge as many data elements into your communications as you need, allowing you include full address, subscription periods, price and other details. Why not use email/fax to improve response by asking customers to confirm their renewal subject to payment?

Reliable Controlled Circulation

Use email/fax to invite potential readers to register for controlled circulation titles. Email/fax provides a facility to gather key readership and terms of control data for auditing purposes. This can be used by itself or as a complementary reminder routine to print based offers. Email/fax will save money and time using postal recruitment and renewal schemes. Email and fax registration meets the criteria set by the ABC.