Connaught for…

Media Sales

Today's commercial environment grows ever more competitive, with the demands on advertising spend spread across a range of media. Advertising management must ensure they maximise revenues, missing no opportunity to fill space.

At the same time, controlling costs is important and getting the best from sales teams paramount.

Connaught can make a significant contribution to your media sales efforts by using its advanced technology to remove burdensome administration work, improve prospect canvassing and free sales staff time to make productive calls.

Consider the benefits

Email/Fax can be used to cost-effectively send feature lists, rate cards and special offers, either as plain text or Adobe Acrobat (pdf) attachments. Media packs in the post are expensive to produce, timely to handle and slow to deliver - why wait?

Fast turnaround times mean late booking/cancellation display offers can be sent within hours and quickly cover more prospects than the traditional ring-round.

Small value but all important trade advertising, buyers guides etc are a simple sale, but need a volume approach. Email/Fax is perfect for cost-effectively canvassing large numbers of prospects. This can be used either for the first approach or as a cost effective follow up routine.

You can use it to specifically support the advertising push for a publications' special distribution or trade show copies where you need to approach large numbers of advertising prospects in a short space of time.

Sponsorship offers, packages, benefits and schedules are more quickly sent by email/fax than post.