Connaught for…

Creating new revenues from existing editorial

Product life cycles are becoming ever shorter, and the financial return of developing print based publications ever more risky. But there may be ways your current editorial will bring new revenues by reformatting and delivering it by email and/or fax. The advantages are

No additional editorial cost

No costly setting, printing and distribution

Flexible delivery - every day if appropriate

Faster delivery of editorial to customers than print

Push technology means you deliver the service rather than relying on customers collecting it.

Some examples of how to apply email and fax

Let us suppose…

….we are publishing a monthly business-to-business title. One problem is that customers have to wait 2-5 days to receive print copies after it has been printed, and that could mean the editorial content is anything up to 6 weeks old.

How can professional email/fax help?

New subscription revenues from broadcast delivery only

By downloading final, approved copy each day and sending it to Connaught you are able to add a complementary service, probably at an additional charge to your customers, which means key editorial is delivered within 24 hour of being written and not 4-6 weeks later. Any schedule can be set to suit your editorial throughput, but the advantages of creating new revenues from existing editorial while providing a better service to customers are clear.

Alternatively, use email to cost-effectively fulfil complete issues and services. And with Connaught you have a proven partner to ensure you don't get bogged down in the high IT overhead and achieve trouble free despatch on schedule.

New revenues using broadcast email + email-on-demand delivery

In this scenario, instead of sending customers the full text, you can elect to send an abstract in bulletin form. Each article has a code or identifier, and customers who are interested to know more can immediately and instantly request the full text of the article - which is delivered in minutes. From a commercial point of view, you can circulate the bulletin free of charge, or at low subscription cost, and additionally charge for the full text article. Thus creating two additional revenue streams.

Advanced Publishing Opportunities

Current email technologies allow publishers to provide tailored services to customers rather than just the print issue. Connaught can merge articles from different databases and deliver a customised information service to subscribers. Such offers can be complementary to print/email delivery and allow you to fully utilise all editorial material, not just that which gets into print.

For example…

PJB Publications is a producer of subscription business information that had been distributed for many years in print. In response to customer demands for faster delivery of news, they developed a daily bulletin service that is sold along side the print subscription. The bulletin contains an abstract of the day's news and, for an additional fee per story, subscribers to the service can receive, instantly by email or fax, the full text of the story. PJB Publications has created a significant revenue stream, met customer demands and achieved it all with the minimum of fuss and effort by using Connaught's proven technology.