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Marketing Subscription Products & Reports

The rising cost of traditional direct response promotions and an increasing downward pressure on response levels means that, in some cases, traditional direct mail/inserts are becoming less and less effective. But all that has now changed. With UK domestic direct mail costs running at anything from £300 per thousand upwards (much more for international promotions) then modern telecommunications offers considerable savings in time and money. Both broadcast fax and email have a role to play depending on the offer being made, and by using email-on-demand, it is possible to solicit directly orders or interest. Costs could be as much a 60-70% lower, with fast, same day turn around and the ability to promote to 10 or 10,000 prospects with equal ease. Incorporate email and fax promotion into your promotional schedule and see your ROI figures soar!

Subscription Products

Why go to the expense and time of sending letters and printed samples to prospects only for 99 in a hundred to end up in the bin? E-communications allows you to send full sample copies and promotional messages at a fraction of the cost, along with subscription forms. Alternatively, direct potential customers to your website to download samples copies.

For those wanting to deliver hard copy in the first instance, why not consider using e-communications in follow-up campaigns? FFT's and RFT's can be automated allowing high throughput without the administrative overheads.

Business Reports

It is widely accepted that the inclusion of a management reports Table of Contents helps considerably in helping prospects come to a buying decision. Most ToC's are too long to include in full in brochures, and too expensive to send in the mail. However, email provides a facility where full ToC can be included in the body text or sent as an attachment.

A range of uses

E-communications is not just for new sales. Use it for

List building, target verification and list cleaning

Building permission based promotional list

Key account sales lead generation